Heirloom Leadership

I knew from a young age I wanted to be a graphic designer. I’ve always been a creative, inquisitive soul, and a natural introvert, happy to spend hours pottering around the house doing my own thing, lost in my own little world. I was well known in the family as the messy one who was always cutting up all the magazines to make designs and traipsing little pieces of cut up paper around the house. There was always a little bit of magic in getting lost in a project for hours.Fast forward a bunch of years and I was completing my Bachelor of Design at the Queensland College of Art. I took a class in branding in my final year of study and fell head over heels! I love the way it engages both the left and right sides of my brain on a daily basis and that I get to work with so many different clients from all walks of life — there really is never a dull moment!My favourite parts of what I do include: learning quirky things about my client’s business and industry (I have all this random bank knowledge about everything from keeping pet chickens to the gift card industry to oil pulling!), that ‘a ha’ moment when the right solution finally presents itself and everything just flows and of course, when a client truly falls in love with what I’ve created and I’m am able to contribute to them being able to make their dreams a reality. That’s what truly makes my job so fulfilling, engaging and worthwhile!